The email marketing industry is booming, and business owners are fighting to snatch up the best email marketers they can find in order to secure the leads they need to grow their business. But what if you’re fresh out of school and don’t have any experience? How do you get your foot in the door, and how do you advance once you’re there? This article will answer all of those questions and more, guiding you through each step of the process to help you land your first job as an email marketer. So without further ado, let’s dive right in!
1) The name of the game is experience
You will only get hired if you have experience doing email marketing. Getting an entry-level position is tough, but don’t worry; that doesn’t mean you can’t get your foot in the door. Before you apply for any job, check out our list of what employers are looking for below: 1. A college degree While it’s not mandatory, most email marketing companies want to see at least a Bachelor’s degree from an accredited university as part of their hiring requirements.
2) Internships
Getting your foot in the door at an email marketing agency is tough, but it’s possible. Your best bet is to seek out internship opportunities that allow you to test different aspects of email marketing and learn about specific niches like social media and e-commerce.
3) Skill-specific applications
The basic job application is still widely used and can work very well when you know what you’re doing. The key is making sure your resume and cover letter actually communicate your skills and qualifications—in other words, they need to be tailored specifically for each job opening.
4) Thinking outside the box
There are lots of ways to market your business using e-mail. From sending out newsletters, drip campaigns, and sales promotions, there are many channels you can use to effectively reach customers via email. If you want a job as an email marketer, it’s important that you stand out from other candidates by showing potential employers what your strengths are and how you’d apply them at their company. Here are 10 tips for getting a job in email marketing
5) Looking outside the box
If you’re not sure where to start, your best bet is to take inventory of everyone you know. You can do that through social media or by sending out a mass email (if it’s appropriate). Tell people what you want and ask them for referrals. I also suggest hitting up any professional organizations you might be part of, like Toastmasters or Ragan.
6) Network with professionals in this field
Even before you’ve decided you want to work for a particular company, it’s worth networking with people who are already there. This can be as simple as visiting trade shows or events put on by associations related to your industry. It can also include following your dream company on social media and paying attention when they announce new hires (which many will do). And if you already know someone at that company, contact them about opportunities!
7) Make your resume stand out
With more than 60% of recruiters now using some form of applicant tracking system (ATS), you need to make sure your resume is eye-catching and properly formatted. First, be sure to remove any formatting errors that can prevent an ATS from reading your resume correctly. This will make sure you appear at least once on most recruiter’s screens. Also, it’s best not to submit any PDF files as they could get lost in translation during scanning.
8) Tidy up your social media profiles
If you have profiles set up for social media, be sure they’re pristine. Ensure that your photos are cropped and well-lit and that your bio is up-to-date. Also, remove any rants or angry posts from your Facebook or Twitter profile—it may make you look unprofessional. In some cases, employers will check potential employees’ social media profiles as part of their pre-employment screening process, so give it some attention.
9) Show off your skills - build a portfolio
Employers will likely want to see samples of your work, so make sure you have one readily available. Your portfolio should be updated regularly and include everything from web design to email marketing campaigns. Ideally, employers will have access to all of your online work, which is why it’s smart to use tools like Submittable (for creatives) or LinkedIn (for professionals) for collecting your work.
10) Prepare yourself to answer common interview questions
What can you bring to our company? Why should we hire you over someone else? What are your weaknesses and strengths? What are three words that describe you as an employee? Do you have any questions for us or comments about how we run things here at [insert company name]?. If you are interested in Email Marketing,[1] here are some strategies that help you to grow your business.
